About

We are at the intersection of technology and advertising. We work with clients to use our network, experience and technology platform partners to solve problems. Our passion is creating lasting engagement between clients and customers. Our size keeps us focused, and our offerings make our campaigns successful. We have access to an extensive array of tools from which we put together an optimal toolkit for every client and campaign.

Media Needle launched in 2009 as a pure play social media marketing agency. Our team and solutions have evolved along with the technology, merging science with the art of marketing for quantifiable results and accountability.

We’re based in Los Angeles, California

Past & Present Clients

Music & Entertainment
Amoeba Music Masters of Sex Shameless Paul McCartney
Aimee Mann Norman Red Hot Chili Peppers Jamie Kennedy
Dave Grohl Youth in Revolt Tooth & Nail Records Napoleon Dynamite
Showtime Kobe Bryant Atlantic Records John Waters
Guitar Hero Demetri Martin Morrissey Patton Oswalt
Metallica
Brands
Adidas Silicon Image/MHL Bertolli Enuit
OneBeat.tv Hyundai Inner Workings Magisto
Otter Pops Spin Master MadaLuxe/Tronc Venetian Hotel
The Improv P&O Nedlloyd Perrier Ziff Davis
Agencies
B | W | R Carat Interactive Ignited OMD
Group O Direct Insight World Group Key3Media Group Initiative
Resolution Media MRM Worldwide Garage Team Mazda Community Partners

Michael Dorman

  • Business development and online sales
  • Partnerships and affiliate programs
  • Word-of-mouth marketing
  • Digital marketing and social commerce
  • Brand development and advertising
  • Strategy and planning
  • Business analysis and analytics
  • Entrepreneurship and start ups

Michael Dorman is a seasoned entrepreneur and general management executive with heavy experience in digital marketing, entertainment and brand advocacy. A Mandarin speaker with 20 years of experience (B2B and B2C), developing long- and short-term strategic and integrated media, digital and social media platforms for companies of all sizes. Results-driven with proven success in organizational growth, improved productivity and increased profitability. Successful leader of client-driven, cross-functional teams operating in fast-paced environments. Savvy understanding of technology solutions and global business operations with ability to create effective strategies, develop and manage business resources and offer counsel regarding prospects for domestic and international growth.