About
Why do we use Facebook and LinkedIn to tell you more about us; because like your business or brand, customers spend more time on these sites than yours or ours. We believe in multiple points of concurrent contact to attract, interest and engage – both for ourselves and for you.
If you are in a hurry, Media Needle is a social media/word-of-mouth marketing agency and was founded in 2009 by online strategists Michael Dorman and Bernard Yin who have more than 25 years of combined experience in specifically online marketing, brand development, promotions and advertising, working for such clients as Ziff-Davis, Simon & Schuster, Perrier, Paramount, Nestlé, Hyundai, DNA Studio, Disney, Coca-Cola, Campus Circle, Bertolli, Apple, Amoeba Records, and Adidas, among others. The company is based in Santa Monica, California.
Visit our profiles on these sites to see more about us, where we are going and what we think. Feel free to join in the conversation anytime.
And, if you take away only one thing from this website, know this – our passion is creating lasting engagement between you and your customers using compelling communication delivered by expert practitioners. We are not invested in any one technology. We’d rather use them all.
Past & Present Clients
Music & Entertainment
| 1UP.com | 30 Days | Aimee Mann |
| Amoeba Music | Andy Summers | Atlantic Records |
| Beastie Boys | Beatles | Black Crows |
| Black Sabbath | Britney Spears | Conga Room |
| Counting Crows | Dave Grohl | Demetri Martin |
| Dexter | Eve Online | Franz Ferdinand |
| Geek Chic Daily | George Foreman | Girl Next Door |
| Guitar Hero | Heckler | Immortal Entertainment |
| John Waters | Johnny Cash | Kobe Bryant |
| L’Auberge Espagnol | Lake City | Lionsgate |
| Little Man | Metallica | Morrissey |
| N’Sync | Napoleon Dynamite | Neon Neon |
| Ozzy Osbourne | Patti Smith | Patton Oswalt |
| Paul McCartney | Pink Floyd | Power Entertainment |
| Red Hot Chili Peppers | Sean Lennon | Spice Girls |
| System of a Down | The Blair Witch Project | The End of The Line |
| The Factory Tribute | The Pretenders | The Strip |
| Tooth & Nail Records | Tori Amos | Traffic |
| UMe | Youth In Revolt |
Brands
| Adidas | Atek | Bertolli |
| Gotcha | Hyundai | Inner Workings |
| Jel-Sert | Max Media | Midi Ringtones |
| Momologie | P&O Neylloyd | Perrier |
| Sierra Fly Fisher | Venetian Hotel | Ziff Davis |
Agencies & Advisors
| B | W | R | Carat Interactive | Community Partners |
| Group O Direct | Insight World Group | Key3Media Group |
| Media Live | MRM Worldwide | On Point Partners |
| Zustek |
Events & Services
| City Of Hope | Comdex | LA Free Clinic |
| Seybold | The Improv | Vegas Grand Prix |