Archive for November 2009
Eventful.com despite seemingly anemic activity levels, has come into its own hard and fast with indie films using them as voting platforms. Integrating new systems further such as widgets and outside domains is a delightful new flavor as well. Eventful as a voting platform has also been implemented for a notorious case study (and success story) for Paranormal Activity. We’re seeing it used now for the film Youth in Revolt. That deal is to get your already-registered-to-eventful classmates to vote and Michael Cera may very well be at the screening event that your school will host! Since Eventful already is a known spot to scour for hip local events. Light bulbs go off when you see a promotion like this! That said, jumping through this hoop isn’t too much to ask either; even for non-members who may need to register.
Check it out here: http://bit.ly/YouthInRevoltEvent and by all means explore their contest category in general. You can get all democratic and such for Adam Lambert or KISS as well.
Random musing: Paranormal Activity’s highest voting city is LA. Why are we not surprised? Amityville, hovering at around 10,000 citizens stands no chance. Either there is no justice or are we just dating ourselves? * Optional winky emoticon here *
URL: http://eventful.com/competitions/youthinrevolt2009
While not digital, these assets grab attention
One of the most interesting things we see happen time and time again – most recently with a film promotion – is the lack of basic digital assets. What are these? We’re talking a logo, a few banners, images, video, widgets, editorial content and whatever else you can provide your team and the public-at-large with to make their engagement with your brand or project more visually stimulating and relevant.
The more you have, the more they get used…and shared…and re-used on other sites whereby expanding your reach and awareness well beyond the narrow focus of your website and/or social media profiles. By the way, bloggers love to have assets to punctuate their posts. Most of the time, these items are quick and easy to develop. They can be created on an ongoing basis as other items are being prepared such as offline marketing materials, packaging or other online media. One quick side note while we are talking about creating – when you start designing, think about your social media profiles which, let’s face it, are de rigueur. Start building and skinning your Facebook or Twitter profiles while building everything else.
Oh and finally, if you want people to run with your brand (and remember, this is what happens with all successful brands anyway) you might as well make these assets easy to share. We love how Groupon kills two birds with one stone via their “e-schwag” widget-meets-banner.