SAMMY 2010 Best Social Content / Entertainment: Initiative+ for Hyundai Tuscon

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Media Needle is proud to have participated in Hyundai’s recent award-winning social media campaign led by the global agency Initiative. As part of the marketing campaign to align Hyundai’s 2010 Tucson launch with the 2010 Movie Award Season, Media Needle creatively executed social media / word-of-mouth tactics.

From the announcement:

Media Needle reached out to mom bloggers, offering them incentives for posting the movie award recipe widget on their own personal blogs, thereby amplifying the Hyundai Oscar sponsorship and increasing engagement.

Here’s the widget:

The results of the campaign were impressive. Once again, from the post:

By the end of the few week long campaign, the widget resulted in an average of 9,500 page views between Bakerella and Serious Eats, with an average of 15 comments per post. Bakerella’s wrap-up post, “Fun with Films,” also created the added value of 13,069 page views and 3,192 comments. The widget set new industry benchmarks for interaction and engagement by surpassing the Average CTR of conversationalist units of 0.06% and average Overall Interaction Rate of 0.07%. The shareable widget delivered 4,192,522 page impressions with a CTR of .12% and an overall interaction rate of .17%, which is more than double the industry averages.

Media Needle is excited to continue our work with Initiative and Hyundai, finding more creative ways to interact and engage.

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