Businesses Don’t Like Daily Deal Sites….BUT They Keep Using Them
Hmmm. Is this the Stockholm Syndrome in action? Is there a love of punishment? What’s the story? 82% of businesses are unsatisfied with the amount of repeat business they generate after running a Groupon deal. That said, 45% of local businesses indicate they would advertise with Groupon again.
This is a great infographic from BuySellAds.com that tells the story of the divide between consumers loving the deals, but the businesses…not so much.