Content Marketing for Successful B2B Social Media

 The basic premise of content marketing is simple…provide good content to your customers, your community and beyond…and the appreciation will build authentic relationships that may result in leads, sales as well as others promoting you and your product(s). There’s no one size fits all approach to what kind of content and how to make it available, but here’s a breakdown of what kind of content companies are creating: social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%). This infographic from the Marketo blog provides a lot more stats and info, but the idea of content marketing, “the beacon approach,” etc., provides the foundation for any inbound marketing strategy.  (Click on the image to expand)