YouTube

When Johnny Carson moved “The Tonight Show” from New York to “beautiful downtown Burbank” back in 1972, it was the opening volley in a battle for media supremacy and relevance. I think it’s now [...]

This is the time of year when you should have an arsenal of seasonal content at your disposal. Right now, people are spending a lot of time online researching Halloween costumes; soon it’ll be [...]

Until recently, traditional TV players had brushed off the notion that digital will have a heavy impact on their business or market share. Honestly who could blame them, considering the platform [...]

We all want our videos to succeed online. We want lots of people to watch them, and for those people to get our message then act on it. We spend time and money to produce great videos. We embed [...]

  For businesses of any size, a solid video strategy is a must. Video drives sales, builds brands and can be targeted and syndicated with precision. Video content can also produce huge [...]

What I heard with my eyes My first experience with @TedxHollywood was a great one. Ken Hertz, partner of Hertz & Lichtenstein Media Law put together an impressive event with his own Rolodex. [...]

YouTube has become an increasingly important place for brands to have an effective presence. More and more budget is being allocated to social video for both its power to drive search traffic as [...]