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*This is the first of a two-part series on social media platforms. The key to navigating the ever-growing world of social media is to divide and conquer. With three main types of social media [...]

The most successful social media campaigns have had certain characteristics in common. Whether the campaign has been centered on the launch of a big brand’s newest product, or simply consists of [...]

Although it has only been 7 years since the beginning of Facebook and 5 years since the first tweet, “social media” and “social networking” has become part of our daily vocabulary. Companies and [...]

With 2011 fast approaching, it is time for a social media recap of 2010, global-style. This was the year that Facebook took over the globe, and we end the year with almost 600 million users [...]

As Facebook continues to grow, businesses, both small and large, are also learning how to best use the site in terms of business growth. Despite public dissatisfaction regarding Facebook’s [...]

This weekend, Black Friday shoppers spent an average of $365.34, up from last year’s average of $343.31 per customer. Total spending for Black Friday 2010: An estimated $45 billion. [...]

Not only has Twitter become the place to record one’s every move and thought, it has also become a place that can extend the reach of a company’s marketing efforts — and not [...]

GPS-aware mobile devices have become commonplace, making connecting the dots between what you’re doing and where you’re doing it easy. Now that businesses are actively exploring the opportunities [...]

This new era of marketing renders Mad Men-style agencies obsolete and pushes social media to the forefront. As social media continues to evolve, however, most strategists wonder one thing: How is [...]

Every seven seconds someone in America turns 50 77 million people were born between 1946 and 1964. By 2015, the AARP predicts that people aged 50 and older will represent 45% of the U.S. [...]