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	<title>Media Needle &#187; widgets</title>
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	<link>http://www.medianeedle.com</link>
	<description>Everyone&#039;s Talking. That&#039;s Our Secret</description>
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		<title>Social Media Tools</title>
		<link>http://www.medianeedle.com/blog/2011/06/social-media-tools/</link>
		<comments>http://www.medianeedle.com/blog/2011/06/social-media-tools/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 18:59:02 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[browse]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[connecting]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital assets]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follower]]></category>
		<category><![CDATA[human interactions]]></category>
		<category><![CDATA[Influential]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[platforms]]></category>
		<category><![CDATA[profiles]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[widgets]]></category>

		<guid isPermaLink="false">http://www.medianeedle.com/?p=721</guid>
		<description><![CDATA[Social Media moves at a remarkably fast pace, meaning that just one month in social media time can lead to stunning new developments, including new tools that allow you to save both time and money. Let’s take a look at some of this month and last month’s newest tools: Panabee:  This site is truly a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.medianeedle.com/blog/wp-content/uploads/tools.jpg"><img class="alignleft size-full wp-image-722" src="http://www.medianeedle.com/blog/wp-content/uploads/tools.jpg" alt="" width="277" height="230" /></a><a href="http://www.slideshare.net/stebrinke/24-hoursinsocialmediamay2011" target="_blank">Social Media moves</a> at a remarkably fast pace, meaning that just one month in social media time can lead to stunning new developments, including new tools that allow you to save both time and money. Let’s take a look at some of this month and last month’s newest tools:</p>
<p><a href="http://panabee.com/" target="_blank">Panabee</a>:  This site is truly a one-stop shop; search for available web domains by desired address or via associated keywords, browse related terms, the Google definition, and more. A simple entry like “safety pin” in the search box immediately yielded suggestions for available domains (<a href="http://panabee.com/register-domain-name" target="_blank">safetypinn.com</a> and <a href="http://panabee.com/register-domain-name" target="_blank">gosafetypin.com</a>) since our first choice (safetypin.com) was already taken. Panabee also pulled up to-the-minute twitter feeds relating to safety pins, as well as the top Google searches related to the product. Consider us hooked.</p>
<p><a href="http://AppMakr.com">AppMakr</a>: This free &#8216;drag and drop&#8217; tool allows you to create your own mobile apps on iPhone, Windows and Android. It might signal the full arrival of mass mobile media and allows you to see the thousands of apps that have already been created using the site, by people just like you!</p>
<p><a href="http://iconseeker.com/" target="_blank">IconSeeker</a>:  This site solves the difficult problem of finding social media icons to suit your site. While Google Image search can leave you with hundreds of options as far as site icons, IconSeeker narrows the results down to only the best. Example: We searched “fire” on both <a href="http://iconseeker.com/search/fire/size.16.32.48.64.128.256/ " target="_blank">IconSeeker </a>and <a href="http://www.google.com/search?um=1&amp;hl=en&amp;client=firefox-a&amp;rls=org.mozilla%3Aen-US%3Aofficial&amp;biw=1280&amp;bih=589&amp;tbm=isch&amp;sa=1&amp;q=fire&amp;oq=fire&amp;aq=f&amp;aqi=g10&amp;aql=&amp;gs_sm=e&amp;gs_upl=2172l2550l0l4l3l0l0l0l0l133l133l0.1" target="_blank">Google Images</a>. The results speak for themselves: and</p>
<p><a href="http://digitalinspiration.com/tools/facebook-search.html" target="_blank">Facebook Vanity</a>:  Check out the availability of Facebook URLs in a matter of seconds, and grab yours if its available- it makes for a professional addition to your business card to have your profile listed as facebook.com/john.smith, versus facebook.com/skjdwi13.</p>
<p><a href="http://www.peerindex.net/" target="_blank">PeerIndex</a>: Use it to get an initial feel of key conversation drivers in a particular field.</p>
<p>What social media tools do you use on a daily basis? Tell us some of your new favorites in the comments.</p>
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		<title>Passing GO &#8211; Local Mobile Marketing</title>
		<link>http://www.medianeedle.com/blog/2011/04/passing-go/</link>
		<comments>http://www.medianeedle.com/blog/2011/04/passing-go/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 20:18:42 +0000</pubDate>
		<dc:creator>Tina</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[connecting]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[digital assets]]></category>
		<category><![CDATA[Geo-Targeted]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[human interactions]]></category>
		<category><![CDATA[local mobile marketing]]></category>
		<category><![CDATA[maps]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[platforms]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[widgets]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.medianeedle.com/?p=573</guid>
		<description><![CDATA[Local mobile marketing can be associated with a plethora of words: Opportunity, innovation, growth, gainfulness &#8211; the list goes on. Whether you own a small business or a large corporation, your purchasing decisions will have a distinctly local bend to them, marking the true importance of the local aspect of local mobile marketing. Ultimately, no [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.medianeedle.com/blog/wp-content/uploads/13_4_orig.jpg"><img class="alignleft size-full wp-image-574" src="http://www.medianeedle.com/blog/wp-content/uploads/13_4_orig.jpg" alt="" width="232" height="236" /></a>Local mobile marketing can be associated with a plethora of words: Opportunity, innovation, <a href="http://mobithinking.com/stats-corner/global-mobile-statistics-2011-all-quality-mobile-marketing-research-mobile-web-stats-su">growth</a>, gainfulness &#8211; the list goes on.</p>
<p>Whether you own a small business or a large corporation, your purchasing decisions will have a distinctly local bend to them, marking the true importance of the <em>local</em> aspect of local mobile marketing. Ultimately, no matter the size of your business, you should be concentrating on local as it applies to you.</p>
<p>Appropriately, Adam Horwitz and Tim Donovan bring you Local Mobile Monopoly. The duo originally teamed up for <a href="http://mobilemonopoly.com/">Mobile Monopoly</a>, released in December 2010, which revealed how to make money using mobile phone marketing strategies.</p>
<p>Their new product, <a href="http://www.localmobilemonopoly.com/">Local Mobile Monopoly</a>, was released in March and comes in a training video, software and text messaging services format. The video trains marketers on how to best use <a href="http://drivingtraffic.com/mobilelocal-marketing-interview-part-1-of-3/">local mobile marketing</a>, and guarantees profits through the use of mobile phones. The all-in-one mobile marketing tool is geared to benefit a variety of businesses and is ideal for new users and experienced marketers alike. Ultimately, the service claims to empower marketers’ local efforts with <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/02/22/prweb5091054.DTL">guaranteed success</a>, mainly because it is founded on the idea that the local market is a gold mine.</p>
<p>Let’s break down the details: According to the <a href="http://www.ctia.org/">CTIA, The Wireless Association</a>’s semiannual wireless industry survey, 91 percent of Americans own a mobile phone. About 20 percent of these users (50 million people) own “smart phones,” mobile phones with Internet browsing and emailing capabilities.</p>
<p>Since smart phones bring online search capabilities to mobile users, businesses should include mobile search strategies in their overall marketing plans. In one of the most common applications of mobile search, customers rely on map apps to locate local businesses while on the move. Platforms like <a href="http://www.yelp.com">Yelp</a>, for example, have built-in search functionality coupled with ratings contributed by members. Through Yelp, people can access coupons and discounts posted by businesses and accessible through <a href="http://wirelessfederation.com/news/69004-google-adds-smartphone-check-in-deals/">“check-ins” on smart phones</a>. This benefits both the business and the customers, who can also notify friends of their location, giving the whole process a “game” feel as well.</p>
<p>As local marketing dollars rapidly shift from traditional to online channels, the <a href="http://www.marketingpilgrim.com/2011/04/local-business-marketing-dollars-and-conflicting-local-data.html">benefits of mobile marketing</a> for businesses become clearer. The ability to enter the mobile version of a web site, garner email access, conduct map searches, access social media for referrals and use text messages for offers, coupons, etc. is invaluable.</p>
<p>By 2015, almost 25% of local marketing spent will be in the online space. Local Mobile Monopoly is just one of the many new services that will materialize as this arena <a href="http://www.financialfeed.net/local-mobile-monopoly-empowers-local-marketing-ventures/852575/">continues to grow</a>.</p>
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		<title>SAMMY 2010 Best Social Content / Entertainment: Initiative+ for Hyundai Tuscon</title>
		<link>http://www.medianeedle.com/blog/2010/10/sammy-2010-best-social-content-entertainment-initiative-for-hyundai-tuscon/</link>
		<comments>http://www.medianeedle.com/blog/2010/10/sammy-2010-best-social-content-entertainment-initiative-for-hyundai-tuscon/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 21:50:59 +0000</pubDate>
		<dc:creator>Erick B</dc:creator>
				<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[widgets]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://www.medianeedle.com/?p=405</guid>
		<description><![CDATA[Media Needle is proud to have participated in Hyundai&#8217;s recent award-winning social media campaign led by the global agency Initiative. As part of the marketing campaign to align Hyundai&#8217;s 2010 Tucson launch with the 2010 Movie Award Season, Media Needle creatively executed social media / word-of-mouth tactics. From the announcement: Media Needle reached out to [...]]]></description>
			<content:encoded><![CDATA[<p>Media Needle is proud to have participated in Hyundai&#8217;s recent award-winning social media campaign led by the global agency Initiative. As part of the marketing campaign to align Hyundai&#8217;s 2010 Tucson launch with the 2010 Movie Award Season, Media Needle creatively executed social media / word-of-mouth tactics.</p>
<p>From <a href="http://www.dm2pro.com/articles/20100823_36" target="_blank">the announcement:</a></p>
<p><em>Media Needle reached out to mom bloggers, offering them incentives for posting the movie award recipe widget on their own personal blogs, thereby amplifying the Hyundai Oscar sponsorship and increasing engagement.</em></p>
<p>Here&#8217;s the widget:</p>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyODcxNzkzMDM2NTcmcHQ9MTI4NzE3OTMwNjkxMiZwPTEyMDc*MSZkPWlBQTVoeUlYSVFYQXFfM2*mZz*yJm89MGZl/NGE2ZDIyN2JiNDRmN2JlNzFjYTBhZWE2ZTM3NTImb2Y9MA==.gif" border="0" alt="" width="0" height="0" /><object id="playerLoader" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="300" height="600" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="quality" value="best" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="src" value="http://farm.sproutbuilder.com/load/iAA5hyIXIQXAq_3m.swf" /><param name="name" value="playerLoader" /><param name="align" value="middle" /><param name="allowfullscreen" value="true" /><embed id="playerLoader" type="application/x-shockwave-flash" width="300" height="600" src="http://farm.sproutbuilder.com/load/iAA5hyIXIQXAq_3m.swf" align="middle" name="playerLoader" wmode="transparent" allowfullscreen="true" allowscriptaccess="always" quality="best"></embed></object></p>
<p><strong>The results of the campaign</strong> were impressive. Once again, from the post:</p>
<p><em>By the end of the few week long campaign, the widget resulted in an average of 9,500 page views between Bakerella and Serious Eats, with an average of 15 comments per post. Bakerella’s wrap-up post, “Fun with Films,” also created the added value of 13,069 page views and 3,192 comments. The widget set new industry benchmarks for interaction and engagement by surpassing the Average CTR of conversationalist units of 0.06% and average Overall Interaction Rate of 0.07%. The shareable widget delivered 4,192,522 page impressions with a CTR of .12% and an overall interaction rate of .17%, which is more than double the industry averages.</em></p>
<p>Media Needle is excited to continue our work with Initiative and Hyundai, finding more creative ways to interact and engage.</p>
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		<title>Make Movies Eventful</title>
		<link>http://www.medianeedle.com/blog/2009/11/make-movies-eventful/</link>
		<comments>http://www.medianeedle.com/blog/2009/11/make-movies-eventful/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 22:45:12 +0000</pubDate>
		<dc:creator>byin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adam lambert]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[eventful]]></category>
		<category><![CDATA[hip]]></category>
		<category><![CDATA[indie films]]></category>
		<category><![CDATA[kiss paranormal activity]]></category>
		<category><![CDATA[LA]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[michael cera]]></category>
		<category><![CDATA[scour]]></category>
		<category><![CDATA[voting platforms]]></category>
		<category><![CDATA[widgets]]></category>
		<category><![CDATA[youth in revolt]]></category>

		<guid isPermaLink="false">http://www.medianeedle.com/?p=200</guid>
		<description><![CDATA[Eventful.com despite seemingly anemic activity levels, has come into its own hard and fast with indie films using them as voting platforms. Integrating new systems further such as widgets and outside domains is a delightful new flavor as well. Eventful as a voting platform has also been implemented for a notorious case study (and success [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-195" title="yir" src="http://www.medianeedle.com/blog/wp-content/uploads/yir1-150x150.jpg" alt="yir" width="150" height="150" />Eventful.com despite seemingly anemic activity levels, has come into its own hard and fast with indie films using them as voting platforms.  Integrating new systems further such as widgets and outside domains is a delightful new flavor as well. Eventful as a voting platform has also been implemented for a notorious case study (and success story) for Paranormal Activity. We&#8217;re seeing it used now for the film Youth in Revolt. That deal is to get your already-registered-to-eventful classmates to vote and Michael Cera may very well be at the screening event that your school will host! Since Eventful already is a known spot to scour for hip local events. Light bulbs go off when you see a promotion like this! That said, jumping through this hoop isn&#8217;t too much to ask either; even for non-members who may need to register.</p>
<p>Check it out here: <a href="http://bit.ly/YouthInRevoltEvent">http://bit.ly/YouthInRevoltEvent</a> and by all means explore their contest category in general. You can get all democratic and such for Adam Lambert or KISS as well.</p>
<p>Random musing: Paranormal Activity&#8217;s highest voting city is LA. Why are we not surprised? Amityville, hovering at around 10,000 citizens stands no chance. Either there is no justice or are we just dating ourselves? * Optional winky emoticon here *</p>
<p>URL: <a href="http://eventful.com/competitions/youthinrevolt2009">http://eventful.com/competitions/youthinrevolt2009</a></p>
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