Ten Social Media And Mobile Trends For 2010

1.Business Becomes Social With widespread adoption of social media for marketing, advertising and customer engagement, 2010 will be “the year social media goes corporate.” This means all types of [...]

MarketingProfs Marketing “Addictionary” defines a badvocate as: (noun): People who passionately criticize or detract from companies, brands, or products. What the heck did you do to piss someone [...]

Greetings! Welcome to the new Media Needle blog and our first ever blog post. For the uninitiated, Media Needle specializes in directed word-of-mouth marketing by creating consumer engagement. We [...]

The beta version of Lunch.com launched earlier this year to much fanfare at the Web 2.0 Expo in San Francisco. The brainchild of social media guru J.R. Johnson — who sold his user-driven travel [...]

Eventful.com despite seemingly anemic activity levels, has come into its own hard and fast with indie films using them as voting platforms. Integrating new systems further such as widgets and [...]

One of the most interesting things we see happen time and time again – most recently with a film promotion – is the lack of basic digital assets. What are these? We’re talking a logo, [...]

What exactly is earned media? I’m glad you asked. But first, let’s define paid media (sorry, it’s the best that Wikipedia had to offer). Paid media is just that. Exposure that [...]

What a powerful question. It’s the first step in creating engagement – you’ll hear us preach on engagement a lot here – and, asked properly, initiates a new dynamic. If [...]