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Social media is affecting the world in big ways, both good and bad. Just a few years ago, news didn’t travel as quickly as it now does through Twitter, Facebook, news aggregators, etc. [...]

Are you in a restaurant rut? Hungry, but not sure where to go? Often, hitting the old neighborhood standby, with its familiar menu—maybe even a waiter who knows your name—can be the path of least [...]

Unsurprisingly, Facebook’s top branded fan page is…Facebook’s own Facebook page, now at around 40 million fans. Last month, a few more surprising brands made it into the top 50, including: [...]

Do you like things? That is, do you often, or even sometimes, “like” the news story, music video, picture or status that your Facebook friend has posted? Chances are, you’ve “liked” something in [...]

A successful Facebook promotion does more than get “liked” by fans. It is a powerful way to generate buzz, to engage existing fans and boost  fan count, to spark the interest of potential [...]

This week, we continue our interview series by speaking to Mike Volpe, Chief Marketing Officer at HubSpot, a marketing software company. Volpe leads the company’s lead generation and [...]

This week, we begin our series of interviews with social media superstars. First up is author, certified Sommelier and brand strategist Rick Bakas, of Bakas Media in San Francisco. As the first [...]

Social Media moves quickly. While the time lag between communications produced by more traditional media, like newspapers and television, can be long, taking anywhere from days to weeks to [...]

Local mobile marketing can be associated with a plethora of words: Opportunity, innovation, growth, gainfulness – the list goes on. Whether you own a small business or a large corporation, [...]

*This is the second of a two-part series on social media platforms. Last week, we discussed social media platforms that are used on a personal level, like Facebook and Digg. This week, we [...]