Mommy Revolution

The modern mom: She is educated, nurturing, career and family oriented and today, she’s a business powerhouse. She values brands like Target and Ikea, which are family-oriented and proud of it; [...]

Badvocates Vs. Advocates

MarketingProfs Marketing “Addictionary” defines a badvocate as: (noun): People who passionately criticize or detract from companies, brands, or products. What the heck did you do to piss someone [...]

Will You?

What a powerful question. It’s the first step in creating engagement – you’ll hear us preach on engagement a lot here – and, asked properly, initiates a new dynamic. If [...]

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