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When we talk to clients about social media they usually talk about Facebook, Twitter and Instagram, but depending on the brands goals the real opportunity could be on Pinterest. Pinterest is the [...]

Thanks for the RT… Appreciate the mention! These reciprocal gestures and signs of gratitude are still well received but their ability to inspire online conversations is dwindling. Recently, we [...]

As a marketer, where do you put your offline “geo-targeted” efforts? A college film club, a local Alliance Française, a Chamber of Commerce, Singles Clubs? As you hone in on your [...]

Social media is affecting the world in big ways, both good and bad. Just a few years ago, news didn’t travel as quickly as it now does through Twitter, Facebook, news aggregators, etc. [...]

Social Media moves at a remarkably fast pace, meaning that just one month in social media time can lead to stunning new developments, including new tools that allow you to save both time and [...]

Do you like things? That is, do you often, or even sometimes, “like” the news story, music video, picture or status that your Facebook friend has posted? Chances are, you’ve “liked” something in [...]

Local mobile marketing can be associated with a plethora of words: Opportunity, innovation, growth, gainfulness – the list goes on. Whether you own a small business or a large corporation, [...]

*This is the second of a two-part series on social media platforms. Last week, we discussed social media platforms that are used on a personal level, like Facebook and Digg. This week, we [...]

*This is the first of a two-part series on social media platforms. The key to navigating the ever-growing world of social media is to divide and conquer. With three main types of social media [...]

1.Business Becomes Social With widespread adoption of social media for marketing, advertising and customer engagement, 2010 will be “the year social media goes corporate.” This means all types of [...]